Monthly Archives: September 2014

A Fresh Look at the Hispanic Opportunity

By |2016-12-05T20:59:37+00:00September 22nd, 2014|Categories: CPG, CPG Design|Tags: , , , , , , , , , , , |

By Melissa Kress, Convenience Store News With $1.3 trillion in spending power — and growing — Hispanic consumers are a vital component to retail success. [...]

Using Color to Reach Less Acculturated Hispanics

By |2016-12-05T20:59:37+00:00September 22nd, 2014|Categories: Color, Communications, Culturally Relevant, Promotions|Tags: , , , , , , , , , , , , , , , , , , , , , |

The “generation gap” between acculturated and non-acculturated Hispanics is creating a big challenge for marketers. In addition to sometimes seeking different brands, the two groups [...]

NEWS: New Latino Insights from Nielsen

By |2016-12-01T17:09:02+00:00September 22nd, 2014|Categories: Advertising, Bi-Llennials, Bilingual, Bilingual Millennial, Communications, Cross-Cultural Design, Culturally Relevant, Hispanic Appealing|Tags: , , , , , , , , , , , , , , , |

Latino insights. With the beginning of Hispanic Heritage Month just a few days away, Nielsen shared some key findings from its recent reports. Many of [...]