Company:
Best Buy

Project:
Store graphic/fixture system audit.

Purpose:
Audit U.S. concept store print communications and respective fixtures to establish a repurposing strategy for Best Buy’s pending first-ever Mexico store.

Solution:
Based on audit findings, develop a comprehensive communications proposal for the Mexico store:
Recommend the in-store communications hierarchy
Categorized and condense existing communications fixtures into a streamlined, standardized system
Create a communications “kit of parts” for translation to varying store footprints
Submit creative samples illustrating the premium appeal of adding imagery to text-only communications

Outcome:
Proposed communications recommendations were incorporated into the Mexico store building.

best buy

Lifelong culture blending gives our work a unique eye for the distinctly American, the distinctly Latino, and the distinctly cross-cultural. Ingrained multinational insights allow UNO to nimbly navigate any assignment type- from highly segmented messaging to mass market appeals. We produce design work that captivates, resonates, and influences any target audience.