best buy mexico graphic system
Best buy

In-store way finding communications.

Create way-finding icons for use in Best Buy’s first Mexico store.

A universally-relevant, cross-cultural icon system for in-store way-finding.

Mexico store communication system efficiencies resulted in a subsequent system roll-out across
Mexico and into Turkey and China.

best buy mexico graphic system

Lifelong culture blending gives our work a unique eye for the distinctly American, the distinctly Latino, and the distinctly cross-cultural. Ingrained multinational insights allow UNO to nimbly navigate any assignment type- from highly segmented messaging to mass market appeals. We produce design work that captivates, resonates, and influences any target audience.