Hispanic advertising print insert for Target Stores

Company: Target Corporation
Project: “Fun in the Store” co-op advertising insert.
Purpose: Group together youth-related brands to create a collaborative and appealing story to attract Latino youth shoppers to purchase a product sold by Target.
Solution: Create an 8-page co-op advertising insert suggesting ways for Latino youth to “Have Fun in the Store.” Bold, colorful spreads with an edgy graphic/photography style were published in the two largest national Hispanic monthly magazines (People en Espaňol and Latina Magazine).
Outcome: Target’s Latino stores are doing extremely well, noting documented Latino customer sales increases.