Spot on cross cultural design solutions are a given for Mexico natives, and UNO co-founders, Luis Fitch and Carolina Ornelas. Growing up in Tijuana, Mexico together, working abroad in Europe, and working/living in multiple U.S. locations (from east coast to west coast; from Midwest to deep south), they have a shared understanding of acculturation and culture blending. They draw on their vast cultural experiences for strategy and design inspiration. Arts, music, food, festivals, sports, architecture, decor, traditions, and holidays all influence their work.
Their partnership chemistry is rooted in a shared cross-culture journey and mutual passion for experiencing diversity. Favorite pastimes even align: international travel, foreign films, ethnic food, flea markets, museums, fine art, and DIY projects. Given their complementary business talents, dividing UNO’s leadership roles came naturally. Strategic missions are shared; Luis leads creative ventures; Carolina drives operations and account management. Their staff is handpicked to be multicultural and adept at the cultural/idiomatic differences that characterize the U.S. mass market.
Luis and Carolina very deliberately built an agency of broad perspective and future-oriented thinking…with deep respect for the past. You’ll see it in their solutions.