Event attendance consistently increased annually while the poster campaign built a following of poster art collectors (Americans and Latinos) who created collections of the series. Poster requests became so voluminous that a book of posters was finally compiled, published and distributed to satisfy demand. A majority of the Mercado’s retailers (primarily food merchants) experienced vast financial benefits from the promotions.

Mercado Central Poster Mercado Central


Project: Authentic Mexican posters to commemorate key Mexican holidays (Mexican Independence Day, Day of the Dead and Childrens’ Day).

Purpose: Continually promote Mexican holidays/celebrations to draw U.S. Mexicans and Americans to the Mercado to shop.

Solution: To appeal to all Latinos (across the full acculturation spectrum), materials were created to be bi-lingual and bold:

• Posters (building interiors & exteriors)

• Invitations

• Web banners

Outcome: Event attendance consistently increased annually while the poster campaign built a following of poster art collectors (Americans and Latinos) who created collections of the series. Poster requests became so voluminous that a book of posters was finally compiled, published and distributed to satisfy demand.  A majority of the Mercado’s retailers (primarily food merchants) experienced vast financial benefits from the promotions.

Organization: Mercado Central Poster


Project: Authentic Mexican posters to commemorate key Mexican holidays (Mexican Independence Day, Day of the Dead and Childrens’ Day).

Purpose: Continually promote Mexican holidays/celebrations to draw U.S. Mexicans and Americans to the Mercado to shop.

Solution: To appeal to all Latinos (across the full acculturation spectrum), materials were created to be bi-lingual and bold:

Mercado Central Poster

• Invitations

• Web banners

Mexican posters promotions for Mercado Central Outcome: Event attendance consistently increased annually while the poster campaign built a following of poster art collectors (Americans and Latinos) who created collections of the series. Poster requests became so voluminous that a book of posters was finally compiled, published and distributed to satisfy demand.  A majority of the Mercado’s retailers (primarily food merchants) experienced vast financial benefits from the promotions.