Minority and Women Business Development Trade Show Design for Targetdesign

Company: Target

Project:
Display booth for minority and women’s’ events

Purpose:
Via expos, events and job fairs, attract business-minded minorities and women to work (or sell their own company’s products) at Target, while simultaneously promoting Target’s commitment to theses segments.

Solution:
To be Target-branded, the 10’ x 20’ traveling booth was designed to be modern, hip, sleek and easy to store/install. Translucent materials were used to give an opaque, modern effect. Heavy use of Target red (including red pendant lighting) and white space created the desired clean and contemporary feel.  Specific booth spaces were designated for up-front selling; private conversation areas were included.

Outcome:
Target produced one prototype which was so well-received that two final versions were subsequently produced to simultaneously crisscross the country on each coast.

 
trade show design