Project Description

Drink package design for Enerchia

Company: Amnistad
Project: Natural, nutritional, Chia health drink packaging (and accompanying collateral, video).
Purpose: Introduce this new-to-market health/energy beverage to the Chia-familiar U.S. Latino target audience.
Solution: Graphically portray Chia’s ancestral Aztec warrior dietary/vitality significance in today’s high-energy,
health-conscious culture. Illustration seamlessly combines old and new worlds: chia plant, Aztec shaman,
spa-like coloring/textures. Hibiscus and lime, used to enhance product nutrition and flavor, are also graphically featured.
Outcome: Product popularity with the target market was immediate and expansive, with the added benefit of
selling surprisingly well to the general market’s health/wellness-conscious segment.

Drink package design for Enerchia

Company: Amnistad
 
 
Project: Natural, nutritional, Chia health drink packaging (and accompanying collateral, video).
 
 
Purpose: Introduce this new-to-market health/energy beverage to the Chia-familiar U.S. Latino target audience.
 
 
Solution: Graphically portray Chia’s ancestral Aztec warrior dietary/vitality significance in today’s high-energy,
health-conscious culture. Illustration seamlessly combines old and new worlds: chia plant, Aztec shaman,
spa-like coloring/textures. Hibiscus and lime,used to enhance product nutrition and flavor, are also graphically featured.
 
 
Outcome: Product popularity with the target market was immediate and expansive, with the added benefit of
selling surprisingly well to the general market’s health/wellness-conscious segment.

Enerchia

Chia health drink package design

Company: Amnistad
 
 
Project: Natural, nutritional, Chia health drink packaging (and accompanying collateral, video).
 
 
Purpose: Introduce this new-to-market health/energy beverage to the Chia-familiar U.S. Latino target audience.
 
 
Solution: Graphically portray Chia’s ancestral Aztec warrior dietary/vitality significance in today’s high-energy,
health-conscious culture. Illustration seamlessly combines old and new worlds: chia plant, Aztec shaman,
spa-like coloring/textures. Hibiscus and lime,used to enhance product nutrition and flavor, are also graphically featured.
 

 Drink package design for Enerchia

Company: Amnistad
 
 
Project: Natural, nutritional, Chia health drink packaging (and accompanying collateral, video).
 
 
Purpose: Introduce this new-to-market health/energy beverage to the Chia-familiar U.S. Latino target audience.
 
 
Solution: Graphically portray Chia’s ancestral Aztec warrior dietary/vitality significance in today’s high-energy,
health-conscious culture. Illustration seamlessly combines old and new worlds: chia plant, Aztec shaman,
spa-like coloring/textures. Hibiscus and lime,used to enhance product nutrition and flavor, are also graphically featured.
 
 
Outcome: Product popularity with the target market was immediate and expansive, with the added benefit of
selling surprisingly well to the general market’s health/wellness-conscious segment.
Outcome: Product popularity with the target market was immediate and expansive, with the added benefit of
selling surprisingly well to the general market’s health/wellness-conscious segment.