Project Description

Hispanic label design for Veryfine

Project: Latino tropical juice line packaging.

Purpose: Test market six new juice flavors, in Southern California Latino Market.

Solution: Apply a Latino ethnic-modern approach (of bold, striking, large fruit nucleus imagery) to create instantly-identifiable flavor packaging for Latino shoppers, while introducing new flavors to unfamiliar consumers (imagery correlates fruit resulting juice flavor).

Outcome: Sales volume (and test results) exceeded expectations by appealing to both the targeted Latino audience and the unexpected general market shopper.
 

Hispanic label design for Veryfine

Company: Sunny Delight Beverages Co.

Project: Hispanic tropical juice line packaging.

Purpose: Test market six new juice flavors, in Southern California Hispanic Market.

Solution: Apply a Hispanic ethnic-modern approach (of bold, striking, large fruit nucleus imagery) to create instantly-identifiable flavor packaging for Latino shoppers, while introducing new falvors to unfamiliar consumers (imagery correlates fruit resulting juice flavor).

Hispanic label design for Veryfine Outcome: Sales volume (and test results) exceeded expectations by appealing to both the targeted Hispanic audience and the unexpected general market shopper.

Company: Sunny Delight Beverages Co.

Project: Hispanic tropical juice line packaging.

Purpose: T

Project: Hispanic tropical juice line packaging.

Purpose: Test market six new juice flavors, in Southern California Hispanic Market.

Solution: Apply a Hispanic ethnic-modern approach (of bold, striking, large fruit nucleus imagery) to create instantly-identifiable flavor packaging for Latino shoppers, while introducing new falvors to unfamiliar consumers (imagery correlates fruit resulting juice flavor).

Outcome: Sales volume (and test results) exceeded expectations by appealing to both the targeted Hispanic audience and the unexpected general market shopper.

Company: Sunny Delight Beverages Co. Hispanic label design for Veryfine

est market six new juice flavors, in Southern California Hispanic Market.

Solution: Apply a Hispanic ethnic-modern approach (of bold, striking, large fruit nucleus imagery) to create instantly-identifiable flavor packaging for Latino shoppers, while introducing new falvors to unfamiliar consumers (imagery correlates fruit resulting juice flavor).

Outcome: Sales volume (and test results) exceeded expectations by appealing to both the targeted Hispanic audience and the unexpected general market shopper.