Project Description

Fully integrated branding for La Loma Tamales

Company: La Loma Tamales

Project: Fully integrated branded retail environment/communication system.

Purpose: Purpose: Create all branded communications required to launch a tamales take-out  establishment in multiple Twin Cities locations.

Solution: Communications were created for all conceivable customer touch points, with elements being produced in phases to contain start-up costs while realizing initiative progress:

1) Visual brand: typography feel Mexican; natural colors are representative of tamales/food hues
2) Product development: various traditional/authentic Mexican fare
3) Environmental components: façade/surround mural (cleverly doubles as the menu), signage
4) Marketing/media:

• Print media: collateral, product packaging, serving products.
• Outdoor media: catering truck wrap.
• Digital media: web design.

Outcome: The original store concept expanded into:

1) non-traditional retail outlets,
2) into unique venues (TCF Bank stadium, MN State Fair),
3) frozen food sales in local grocery stores, and
4) catering sales.
 
 
 

Fully integrated branding for La Loma Tamales

Company: La Loma Tamales

Project: Fully integrated branded retail environment/communication system.

Purpose: Purpose: Create all branded communications required to launch a tamales take-out  establishment in multiple Twin Cities locations.

Solution: Communications were created for all conceivable customer touch points, with elements being produced in phases to contain start-up costs while realizing initiative progress:

1) Visual brand: typography feel Mexican; natural colors are representative of tamales/food hues
2) Product development: various traditional/authentic Mexican fare
3) Environmental components: façade/surround mural (cleverly doubles as the menu), signage
4) Marketing/media:

• Print media: collateral, product packaging, serving products.
• Outdoor media: catering truck wrap.
• Digital media: web design.

Outcome: The original store concept expanded into:

1) non-traditional retail outlets,
2) into unique venues (TCF Bank stadium, MN State Fair),
3) frozen food sales in local grocery stores, and
4) catering sales.

Fully integrated branding for La Loma Tamales

Company: La Loma Tamales

Project: Fully integrated branded retail environment/communication system.

Purpose: Purpose: Create all branded communications required to launch a tamales take-out  establishment in multiple Twin Cities locations.

Solution: Communications were created for all conceivable customer touch points, with elements being produced in phases to contain start-up costs while realizing initiative progress:

1) Visual brand: typography feel Mexican; natural colors are representative of tamales/food hues
2) Product development: various traditional/authentic Mexican fare
3) Environmental components: façade/surround mural (cleverly doubles as the menu), signage
4) Marketing/media:

• Print media: collateral, product packaging, serving products.
• Outdoor media: catering truck wrap.
• Digital media: web design.

Outcome: The original store concept expanded into:

1) non-traditional retail outlets,
2) into unique venues (TCF Bank stadium, MN State Fair),
3) frozen food sales in local grocery stores, and
4) catering sales.