A Latino-flavored line of nuts package design for Fisher Nuts

  • A Latino-flavored line of nuts package design for Fisher Nuts. Company: Fisher Nuts Project: Packaging (and branding) for a line of five Latino-authentic nut flavors. Purpose: Introduce bold, new, Latino-authentic nut flavors/textures to appeal to U.S. Latinos. Solution: Create designs for varying levels of U.S. Latino acculturation, while also including a modern version with universal, mass market appeal. Packages are color-coded according to respective fruit flavors – in bold, bright hues signifying the product’s spicy twist. The “nut character” illustration promotes the product in an audience-neutral, light-hearted/joyous manner. Outcome: The product is currently distributed in specified U.S. Latino markets. The modern, universal-appeal package design was recommended due to its broad appeal to Latinos and Americans.
  • A Latino-flavored line of nuts package design for Fisher Nuts. Company: Fisher Nuts Project: Packaging (and branding) for a line of five Latino-authentic nut flavors. Purpose: Introduce bold, new, Latino-authentic nut flavors/textures to appeal to U.S. Latinos. Solution: Create designs for varying levels of U.S. Latino acculturation, while also including a modern version with universal, mass market appeal. Packages are color-coded according to respective fruit flavors – in bold, bright hues signifying the product’s spicy twist. The “nut character” illustration promotes the product in an audience-neutral, light-hearted/joyous manner. Outcome: The product is currently distributed in specified U.S. Latino markets. The modern, universal-appeal package design was recommended due to its broad appeal to Latinos and Americans.
A Latino-flavored line of nuts package design for Fisher Nuts2018-04-03T20:29:58+00:00

Project Description

A Latino-flavored line of nuts package design for Fisher Nuts.

Company: 
Fisher Nuts

Project: 
Packaging (and branding) for a line of five Latino-authentic nut flavors.

Purpose: 
Introduce bold, new, Latino-authentic nut flavors/textures to appeal to U.S. Latinos.

Solution: 
Create designs for varying levels of U.S. Latino acculturation, while also including a modern
version with universal, mass market appeal. Packages are color-coded according to respective
fruit flavors – in bold, bright hues signifying the product’s spicy twist. The “nut character” illustration promotes
the product in an audience-neutral, light-hearted/joyous manner.

Outcome: 
The product is currently distributed in specified U.S. Latino markets. The modern, universal-appeal
package design was recommended due to its broad appeal to Latinos and Americans.

Latino-flavored

Fisher Nuts

Package design for a Hispanic-flavored line of nuts.

Company: Fisher Nuts

Project: Packaging (and branding) for a line of fiveHispanic-authentic nut flavors.

Purpose: Introduce bold, new, Hispanic-authentic nut flavors/textures to appeal to U.S. Hispanic.

Solution: Create designs for varying levels of U.S. Hispanic acculturation, while also including a modern                                                                                                                  version with universal, mass market appeal. Packages are color coded according to respective                                                                                                                                      fruit flavors – in bold, bright hues signifying the product’s spicy twist. The “nut character” illustration                                                                                                                promotes the product in an audience-neutral, light-hearted/joyous manner.

Latino-flavor e Outcome : The product is currently distributed in specified U.S. Hispanic markets. The modern, universal-appeal                                                                                                   package design was recommended due to its broad appeal to Hispanic and Americans.

Fisher Nuts

Package design for a Hispanic-flavored line of nuts.

Company: Fisher Nuts

Project: Packaging (and branding) for a line of fiveHispanic-authentic nut flavors.

Purpose: Introduce bold, new, Hispanic-authentic nut flavors/textures to appeal to U.S. Hispanic.

Solution: Create designs for varying levels of U.S. Hispanic acculturation, while also including a modern                                                                                                                  version with universal, mass market appeal. Packages are color coded according to respective                                                                                                                                      fruit flavors – in bold, bright hues signifying the product’s spicy twist. The “nut character” illustration                                                                                                                promotes the product in an audience-neutral, light-hearted/joyous manner.

Outcome: The product is currently distributed in specified U.S. Hispanic markets. The modern, universal-appeal                                                                                                   package design was recommended due to its broad appeal to Hispanic and Americans.

 Latino-flavored