Project Description

MTV Latino

Media kit for Latin America

Company:                                                                                                                                                                                                                                                             Viacom Media Networks

Project:                                                                                                                                                                                                                                                                   Media kit development and production.
Purpose: Promote sales of MTV Latino to cable networks in all Latin American countries (except Brazil), as well as U.S. Latino-centric markets.

Solution:                                                                                                                                                                                                                                                                     Created and produced a bilingual (Spanish-English), fold-out, multi-section media kit designed for inter-changeable information sheets (to accept existing collateral from various countries).

Specific sections were:
1) Presentations, 2) Programming, 3)Audience, 4) Marketing and 5) Press.
Outcome: The media kit was launch in three main markets (Mexico, Colombia, and Argentina). Due to exceptional pilot results, and an enormous youth audience demand for MTV Latino’s music
format, the kit was subsequently rolled out across the rest of Latin America.

MTV Latino

Media kit for Latin America

Company: Viacom Media Networks

MTV Latino

Media kit for Latin America

Company: Viacom Media Networks

Project: Media kit development and production.
Purpose: Promote sales of MTV Latino to cable networks in all Latin American countries (except Brazil), as well as U.S. Latino-centric markets.

Solution: Created and produced a bilingual (Spanish-English), fold-out, multi-section media kit designed forinformation sheets (to accept existing collateral from various countries).

Specific sections were:

1) Presentations,

2) Programming,

3)Audience,

4) Marketing, and

5) Press.

MTV Latino

Media kit for Latin America

Company: Viacom Media Networks

Project: Media kit development and production.
Purpose: Promote sales of MTV Latino to cable networks in all Latin American countries (except Brazil), as well as U.S. Latino-centric markets.

Solution: Created and produced a bilingual (Spanish-English), fold-out, multi-section media kit designed information sheets (to accept existing collateral from various countries).

Specific sections were:

1) Presentations,

2) Programming,

3)Audience,

4) Marketing, and

5) Press.

Media kit for Latin America

Company: Viacom Media Networks

Project: Media kit development and production.
Purpose: Promote sales of MTV Latino to cable networks in all Latin American countries (except Brazil), as well as U.S. Latino-centric markets.

Solution: Created and produced a bilingual (Spanish-English), fold-out, multi-section media kit designed  information sheets (to accept existing collateral from various countries).

Specific sections were:

1) Presentations,

2) Programming,

3)Audience,

4) Marketing, and

5) Press.

Project: Media kit development and production.
Purpose: Proetworks in all Latin American countries (except Brazil),