sunnyd packaging
Company:
Sunny Delight Beverages Co.

Project:
Orange-carrot flavored beverage branded bottle package labeling for the U.S. Latino market.

Purpose:
Expand product’s flavor offerings to exceptionally brand-loyal SunnyD Latinos.

Solution:
Leverage the orange drink’s traditional, long-standing and familiar brand identity to resonate with loyal Mom shoppers, who will like the carrot/orange flavor combo as a healthy, convenient beverage for their kids. The design respects the established SunnyD look but also incorporates some traditional Latino graphic elements with a sense of fun and whimsy. Packaging is bilingual to appeal to Latino Moms at different levels of acculturation.

Outcome:
A Southern California market test was incredibly well received, so product distribution became a staple in all Southwestern states.