Communications

A Fresh Look at the Hispanic Opportunity

By |2016-12-05T20:59:37+00:00September 22nd, 2014|Categories: CPG, CPG Design|Tags: , , , , , , , , , , , |

By Melissa Kress, Convenience Store News With $1.3 trillion in spending power — and growing — Hispanic consumers are a vital component to retail success. [...]

Using Color to Reach Less Acculturated Hispanics

By |2016-12-05T20:59:37+00:00September 22nd, 2014|Categories: Color, Communications, Culturally Relevant, Promotions|Tags: , , , , , , , , , , , , , , , , , , , , , |

The “generation gap” between acculturated and non-acculturated Hispanics is creating a big challenge for marketers. In addition to sometimes seeking different brands, the two groups [...]

NEWS: New Latino Insights from Nielsen

By |2016-12-01T17:09:02+00:00September 22nd, 2014|Categories: Advertising, Bi-Llennials, Bilingual, Bilingual Millennial, Communications, Cross-Cultural Design, Culturally Relevant, Hispanic Appealing|Tags: , , , , , , , , , , , , , , , |

Latino insights. With the beginning of Hispanic Heritage Month just a few days away, Nielsen shared some key findings from its recent reports. Many of [...]

Jostens | Creando una tradición | Yearbook Hispanic Video

By |2016-11-30T20:04:36+00:00July 29th, 2014|Categories: Advertising, Bilingual, Communications, Cross-Cultural Design, Culturally Relevant, Event Branding, Hispanic Appealing, Hispanic Branding, Hispanic Promotions, Latino Branding, Latino Consumers, Latino Logo Design, Latino Promotions, Multilingual|Tags: , , , , , , , , , , |

Jostens Yearbook Hispanic Video Jostens is an American manufacturer of memorabilia. The company is primarily known for its production of yearbooks and class rings for [...]

Jostens | Creando una tradición | Scholastic Hispanic Video

By |2016-11-30T20:03:44+00:00July 29th, 2014|Categories: Advertising, Bilingual, Communications, Cross-Cultural Design, Culturally Relevant, Event Branding, Hispanic Appealing, Hispanic Branding, Hispanic Promotions, Latino Branding, Latino Consumers, Latino Logo Design, Latino Promotions, Multilingual|Tags: , , , , , , , , , , |

Jostens is an American manufacturer of memorabilia. The company is primarily known for its production of yearbooks and class rings for various high schools and [...]

Minority and Women Business Development Trade Show Design for Target

By |2016-12-09T02:26:35+00:00July 21st, 2014|Categories: certified minority owned business (MBE), Communications, Cross-Cultural Design, Graphic Design, Hispanic Appealing, Trade Show|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Minority and Women Business Development Trade Show Design for Targetdesign Company: Target Project: Display booth for minority and women’s’ events Purpose: Via expos, events and job [...]

US Bank New Account Solicitation for Southern California

By |2016-12-05T20:59:39+00:00June 19th, 2014|Categories: Advertising, Communications, Culturally Relevant, English and Spanish-language, Filtros, Financial, Heroes, Immigration, Mexico, Poster|Tags: , , , , , , , , , , , , , , , , |

Company: US Bank Project: Mexican new bank account promotion. Purpose: Introduce U.S. Bank and its services to recent arrival Mexicans in Southern California to ultimately [...]

UNO Branding Minneapolis frozen or on the rocks?

By |2016-12-05T20:59:38+00:00June 20th, 2014|Categories: Art, Cross-Cultural Design, Culturally Relevant, Design Firm, Graphic Design, Hispanic Latino Design, Immigration, Luis Fitch, Mexican, Mexico, Minneapolis Graphic Design, multicultural advertising, Tijuana|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

By Matthew Porter What brings a man born and raised in the hot, hard, chaotic, and lawless streets of Tijuana to a city such as [...]

Promesa Latina

By |2016-12-05T20:59:39+00:00June 17th, 2014|Categories: Advertising, Financial, Financial Banking Communications, Immigration, Mexico, Poster|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Company: Dimex Project: Develop a franchise marketing package for sale to small community banks wishing to communicate directly with the rapidly-emerging non-acculturated Mexican audience, but [...]