Design Consultancy

A Fresh Look at the Hispanic Opportunity

By |2016-12-05T20:59:37+00:00September 22nd, 2014|Categories: CPG, CPG Design|Tags: , , , , , , , , , , , |

By Melissa Kress, Convenience Store News With $1.3 trillion in spending power — and growing — Hispanic consumers are a vital component to retail success. [...]

Using Color to Reach Less Acculturated Hispanics

By |2016-12-05T20:59:37+00:00September 22nd, 2014|Categories: Color, Communications, Culturally Relevant, Promotions|Tags: , , , , , , , , , , , , , , , , , , , , , |

The “generation gap” between acculturated and non-acculturated Hispanics is creating a big challenge for marketers. In addition to sometimes seeking different brands, the two groups [...]

AARP – Sales tools to adequately explain MedicareRx Plans to Latinos

By |2016-12-05T20:59:38+00:00June 26th, 2014|Categories: Brand Identity, Communications, English and Spanish-language, Hispanic Appealing, Hispanic Community, Mexico, Pallet Graphics|Tags: , , , , , , , , , , , , , , , , , |

Company: AARP Project: Sales manual and accompanying PowerPoint presentation. Purpose: Provide representatives with sales tools to adequately explain MedicareRx Plans to Latinos. Solution: A train-the-trainer [...]

UNO Branding Minneapolis frozen or on the rocks?

By |2016-12-05T20:59:38+00:00June 20th, 2014|Categories: Art, Cross-Cultural Design, Culturally Relevant, Design Firm, Graphic Design, Hispanic Latino Design, Immigration, Luis Fitch, Mexican, Mexico, Minneapolis Graphic Design, multicultural advertising, Tijuana|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

By Matthew Porter What brings a man born and raised in the hot, hard, chaotic, and lawless streets of Tijuana to a city such as [...]

Promesa Latina

By |2016-12-05T20:59:39+00:00June 17th, 2014|Categories: Advertising, Financial, Financial Banking Communications, Immigration, Mexico, Poster|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Company: Dimex Project: Develop a franchise marketing package for sale to small community banks wishing to communicate directly with the rapidly-emerging non-acculturated Mexican audience, but [...]

Mexicanismo collection now at Embroideryonline.com

By |2016-12-05T20:59:40+00:00June 2nd, 2014|Categories: Product Licensing|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

mexicanismo collection Mexicanismo collection. Rich, brilliant, saturated colors. Expressive emotions and themes. Bold shapes & designs. Move & dance to the exciting rhythm of Mexican [...]

UNO Branding posters exhibition in New York

By |2016-12-05T20:59:40+00:00May 12th, 2014|Categories: Art, Luis Fitch, Poster, UNO|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

UNO Branding posters exhibition The Consulate General of Mexico and The Cultural Institute of New York are pleased to invite you to the opening reception [...]

Translating brands for the Hispanic audience

By |2016-12-05T20:59:40+00:00May 2nd, 2014|Categories: Food, Language, Packaging|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

In 1999 Luis Fitch and Carolina Ornelas launched UNO Branding of Minneapolis to address the growing demand for Hispanic/bicultural branding. As childhood friends from Tijuana, [...]

The Top 5 reasons CPG brands need to target Hispanic Latina Moms

By |2016-12-05T20:59:41+00:00March 14th, 2014|Categories: Food|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

With over 52 million people, Hispanics are America’s largest minority. As such, a lucrative market exists for consumer-packaged goods (CPG). A prime area of focus [...]

GD USA Magazine People To Watch in 2014

By |2016-12-07T15:01:59+00:00February 12th, 2014|Categories: Award winning, Luis Fitch, Magazine, UNO|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

GDUSA starts each year by choosing a group of People To Watch who embody the spirit of the creative community. The criteria: individuals who [...]