Filtros

Using Color to Reach Less Acculturated Hispanics

By |2016-12-05T20:59:37+00:00September 22nd, 2014|Categories: Color, Communications, Culturally Relevant, Promotions|Tags: , , , , , , , , , , , , , , , , , , , , , |

The “generation gap” between acculturated and non-acculturated Hispanics is creating a big challenge for marketers. In addition to sometimes seeking different brands, the two groups [...]

NEWS: New Latino Insights from Nielsen

By |2016-12-01T17:09:02+00:00September 22nd, 2014|Categories: Advertising, Bi-Llennials, Bilingual, Bilingual Millennial, Communications, Cross-Cultural Design, Culturally Relevant, Hispanic Appealing|Tags: , , , , , , , , , , , , , , , |

Latino insights. With the beginning of Hispanic Heritage Month just a few days away, Nielsen shared some key findings from its recent reports. Many of [...]

UNO Branding Minneapolis frozen or on the rocks?

By |2016-12-05T20:59:38+00:00June 20th, 2014|Categories: Art, Cross-Cultural Design, Culturally Relevant, Design Firm, Graphic Design, Hispanic Latino Design, Immigration, Luis Fitch, Mexican, Mexico, Minneapolis Graphic Design, multicultural advertising, Tijuana|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

By Matthew Porter What brings a man born and raised in the hot, hard, chaotic, and lawless streets of Tijuana to a city such as [...]