Licensing Taking Bilingual Approach to Hispanic Market

By |2017-12-04T21:13:31+00:00December 4th, 2017|Categories: Brand Identity, Consumer Packaged Goods, CPG, CPG Design, Food, Logo Design, Millennials Hispanic, Packaging, Retail|Tags: , |

By Mark Seavy With a growing base of bilingual speakers and millennial consumers, licensing in the Hispanic market is requiring a two-pronged strategy. Licensors, [...]