Research

A Fresh Look at the Hispanic Opportunity

By |2016-12-05T20:59:37+00:00September 22nd, 2014|Categories: CPG, CPG Design|Tags: , , , , , , , , , , , |

By Melissa Kress, Convenience Store News With $1.3 trillion in spending power — and growing — Hispanic consumers are a vital component to retail success. [...]

Using Color to Reach Less Acculturated Hispanics

By |2016-12-05T20:59:37+00:00September 22nd, 2014|Categories: Color, Communications, Culturally Relevant, Promotions|Tags: , , , , , , , , , , , , , , , , , , , , , |

The “generation gap” between acculturated and non-acculturated Hispanics is creating a big challenge for marketers. In addition to sometimes seeking different brands, the two groups [...]

NEWS: New Latino Insights from Nielsen

By |2016-12-01T17:09:02+00:00September 22nd, 2014|Categories: Advertising, Bi-Llennials, Bilingual, Bilingual Millennial, Communications, Cross-Cultural Design, Culturally Relevant, Hispanic Appealing|Tags: , , , , , , , , , , , , , , , |

Latino insights. With the beginning of Hispanic Heritage Month just a few days away, Nielsen shared some key findings from its recent reports. Many of [...]

AARP – Sales tools to adequately explain MedicareRx Plans to Latinos

By |2016-12-05T20:59:38+00:00June 26th, 2014|Categories: Brand Identity, Communications, English and Spanish-language, Hispanic Appealing, Hispanic Community, Mexico, Pallet Graphics|Tags: , , , , , , , , , , , , , , , , , |

Company: AARP Project: Sales manual and accompanying PowerPoint presentation. Purpose: Provide representatives with sales tools to adequately explain MedicareRx Plans to Latinos. Solution: A train-the-trainer [...]

UNO Branding Minneapolis frozen or on the rocks?

By |2016-12-05T20:59:38+00:00June 20th, 2014|Categories: Art, Cross-Cultural Design, Culturally Relevant, Design Firm, Graphic Design, Hispanic Latino Design, Immigration, Luis Fitch, Mexican, Mexico, Minneapolis Graphic Design, multicultural advertising, Tijuana|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

By Matthew Porter What brings a man born and raised in the hot, hard, chaotic, and lawless streets of Tijuana to a city such as [...]

Promesa Latina

By |2016-12-05T20:59:39+00:00June 17th, 2014|Categories: Advertising, Financial, Financial Banking Communications, Immigration, Mexico, Poster|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Company: Dimex Project: Develop a franchise marketing package for sale to small community banks wishing to communicate directly with the rapidly-emerging non-acculturated Mexican audience, but [...]

Best Buy concept store audit

By |2016-12-05T20:59:39+00:00June 17th, 2014|Categories: Mexico, Retail, UNO|Tags: , , , , , , , , , , , , , |

Company: Best Buy Project: Store graphic/fixture system audit. Purpose: Audit U.S. concept store print communications and respective fixtures to establish a repurposing strategy for Best [...]

Mexicanismo collection now at Embroideryonline.com

By |2016-12-05T20:59:40+00:00June 2nd, 2014|Categories: Product Licensing|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

mexicanismo collection Mexicanismo collection. Rich, brilliant, saturated colors. Expressive emotions and themes. Bold shapes & designs. Move & dance to the exciting rhythm of Mexican [...]

UNO Branding posters exhibition in New York

By |2016-12-05T20:59:40+00:00May 12th, 2014|Categories: Art, Luis Fitch, Poster, UNO|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

UNO Branding posters exhibition The Consulate General of Mexico and The Cultural Institute of New York are pleased to invite you to the opening reception [...]

Translating brands for the Hispanic audience

By |2016-12-05T20:59:40+00:00May 2nd, 2014|Categories: Food, Language, Packaging|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

In 1999 Luis Fitch and Carolina Ornelas launched UNO Branding of Minneapolis to address the growing demand for Hispanic/bicultural branding. As childhood friends from Tijuana, [...]