Target
Company:
Target & Marshall Field’s
Project:
Del Corazón & Día Del Niño Customer Appreciation Events
Purpose:
In support of Target’s strong community involvement commitment, a free, two-part, month-long Latino patronage appreciation event was initiated at Chicago’s Mexican Fine Arts Center Museum to celebrate varying Mexican performing arts and children’s activities.
Target
Solution:
Establish a day-long calendar of events for adults, children and families. Graphically use Target’s corporate red to create extremely vibrant illustrations in a traditional, but boldly modern style.
Target
Print materials included:

  • Bus shelter
  • Poster
  • Billboards
  • Bi-lingual brochures
  • Invitations
  • Graphics for “L” train interiors, stations, and train wraps

Outcome:
Event attendance consistently increased annually while the poster campaign built a following of poster art collectors (Americans and Latinos) who created collections of the series. Poster requests became so voluminous that a book of posters was finally compiled, published and distributed to satisfy demand.  A majority of the Mercado’s retailers (primarily food merchants) experienced vast financial benefits from the promotions.