UNO Branding (UNO) is proud to announce the new retail branding and communications of La Doña Cervecería, a Latino-influenced for-benefit brewery in the Harrison neighborhood of north Minneapolis MN.
La Doña Cervecería is the first Latino-influenced brewery in Minneapolis, MN. Its space is a welcoming environment where the local Latino and Minnesotan culture can enjoy a Mexican-style lager or other creative brews. La Doña Cervecería offers a spacious taproom with an event area whose dynamic space can host community-driven events. UR/IN is a gallery exhibition space located at La Doña for Latino-hearted people who can raise awareness and appreciation for diversity in the arts. There is also a patio and prep kitchen where local restaurateurs create delicious foods to pair with the specialty beers. La Doña’s very own Fútbol and Social Club plays on the boxed turf-outdoor soccer field, no matter who you cheer for, the space is perfect for watching and playing.
Creative Director from UNO, Luis Fitch said, “More than ever with today’s political climate it is important to create spaces where different cultures can come together, understand each other, share food, the arts, fútbol, and have a beer. That is what we were trying to create.”
La Doña Cervecería strives to diversify the local craft-beer scene in Minneapolis. Its retail branding was created to be approachable and inclusive for the Latino and Minnesotan culture.
The in culture retail branding created included the logo, merchandising, uniforms, murals, and communications.
Architect: Aaron Wittkamper, Assoc. AIA
UNO, based in Minneapolis, MN is a progressive Latino-owned cross-cultural branding and design agency with a diverse client roster, including The Smithsonian Latino Center, Jewish Community Relations Council, Saint Paul Police Department, Mike’s Hard Lemonade, Manitoba Harvest Hemp Foods, and Tadin Tea and Herbs. The agency specializes in bringing brilliant in-culture ideas and unique creative solutions to projects regarding visual brand identity and design.
For more information about this topic or agency capabilities, please visit http://www.unobranding.com