Bilingual packaging design update for Aunt Jemima

  • Bilingual packaging design update for Aunt Jemima
  • Bilingual packaging design update for Aunt Jemima
Bilingual packaging design update for Aunt Jemima 2016-12-10T03:04:40+00:00

Project Description

Bilingual packaging design update for Aunt Jemima

Company: Quaker Oats Company.
Project: Pancake mix package update.
Purpose: Encourage increased product consumption rate by simplifying usage instructions, adding non-breakfast meal recipes, and communicating all information in bi-lingual text.
Solution: Retain the brand equity/look that consumers know, while making subtle cosmetic enhancements to create a more user-friendly package. Bugs on the front panel direct attention to the new recipes and the product’s long-standing heritage (year-of-origin). The back panel is better organized to first indicate traditional pancake instructions and then follow-up with  new and easy recipes for lunch and dinner meals.
Outcome: Consumers are using dramatically more product since packaging was updated.

 

 

 

Bilingual packaging design update for Aunt Jemima Bilingual packaging design update for Aunt Jemima

Bilingual packaging update for Aunt Jemima

Company: Quaker Oats Company.
Project: Pancake mix package update.
Purpose: Encourage increased product consumption rate by simplifying usage instructions, adding non-breakfast meal recipes, and communicating all information in bi-lingual text.
Solution: Retain the brand equity/look that consumers know, while making subtle cosmetic enhancements to create a more user-friendly package. Bugs on the front panel direct attention to the new recipes and the product’s long-standing heritage (year-of-origin). The back panel is better organized to first indicate traditional pancake instructions and then follow-up with  new and easy recipes for lunch and dinner meals.
Outcome: Consumers are using dramatically more product since packaging was updated.

 

 

Bilingual packaging update for Aunt Jemima

Company: Quaker Oats Company.
Project: Pancake mix package update.
Purpose: Encourage increased product consumption rate by simplifying usage instructions, adding non-breakfast meal recipes, and communicating all information in bi-lingual text.
Solution: Retain the brand equity/look that consumers know, while making subtle cosmetic enhancements to create a more user-friendly package. Bugs on the front panel direct attention to the new recipes and the product’s long-standing heritage (year-of-origin). The back panel is better organized to first indicate traditional pancake instructions and then follow-up with  new and easy recipes for lunch and dinner meals.
Outcome: Consumers are using dramatically more product since packaging was updated.