Cross-cultural branding Midtown Global Market

  • Cross-cultural branding Midtown Global Market
Cross-cultural branding Midtown Global Market 2017-01-10T14:57:08+00:00

Project Description

Cross-cultural branding Midtown Global Market

Organization: Neighborhood Development Center

Project: Way-finding branding communications of all public interior and exterior spaces, mall-wide.

Purpose: Create a branded, multi-cultural and universally appealing public shopping environment for the launch of the Twin Cities’ much-anticipated Midtown Global Market.

Solution: A synthesis of multi-cultural patterns/colors serves as the interior design inspiration, creating optimal visual energy and representing varying cultural heritages. This approach is infused in all creative solutions: Brand development: logo, colors, kinetic patterns Environmental design:

  1. Exterior: Signage, awnings.
  2. Interior: wall color selections, kiosk model design and production management, hand-painted columns, way-finding signage, graphic communications, central dining area.

Marketing/Communications:

  1. Map/brochure.
  2. Print/outdoor advertising.

Outcome: The Midtown Global Market transformed an otherwise sketchy, unvisited neighborhood into a high foot traffic area drawing 1.2 million visitors annually (more than the Minnesota Zoo). It has blossomed from an incubator-only concept into a destination hosting numerous popular events (craft shows, tours, cooking classes, festivals, etc.).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Midtown Global Market

Cross-cultural branding

Organization: Neighborhood Development Center

Project: Way-finding branding communications of all public interior and exterior spaces, mall-wide.

Purpose: Create a branded, multi-cultural and universally appealing public shopping environment for the launch of the Twin Cities’ much-anticipated Midtown Global Market.

Solution: A synthesis of multi-cultural patterns/colors serves as the interior design inspiration, creating optimal visual energy and representing varying cultural heritages. This approach is infused in all creative solutions: Brand development: logo, colors, kinetic patterns Environmental design:Exterior: Signage, awnings.Interior: wall color selections, kiosk model design and production management, hand-painted columns, way-finding signage, graphic communications, central dining area.

Marketing/Communicatio advertising.

Outcome: The Midtown Global Market transformed an otherwise sketchy, unvisited neighborhood into a high foot traffic area drawing 1.2 million visitors annually (more than the Minnesota Zoo). It has blossomed from an oncept into a destination hosting numerous popular events (craft shows, tours, cooking classes, festivals, etc.).