Event branding for Target Chicano tour art exhibit

  • Event branding for Target Chicano tour art exhibit.
Event branding for Target Chicano tour art exhibit 2016-11-27T20:37:07+00:00

Project Description

Event branding for Target Chicano tour art exhibit.

Company: Presented by Target and sponsored by Hewlett-Packard
Project: Cheech Marin’s 5- year Chicano Touring Art Exhibit
Purpose: Introduce the General Market to Chicano Latino culture through fine art and experiential activities.
Solution:

  1. “Chicano Now: American Expressions” –An interactive Latino cultural “experience of expressions” exhibit of food, music, clothing, immigration, etc.,  showing at Science, History and Cultural museums.
  2. “Chicano Visions: American Painters on the Verge” –As the world’s largest collection of Chicano art (owned by Cheech Marin), the exhibit was displayed solely at fine art museums, focusing on the experience associated with the Chicano political movement. UNO branded the fine art and experiential elements of the Chicano shows by designing the:
  • Event brand and style guide
  • Logo font – taken directly from the Mexican Chicano culture
  • Print elements:

– Target In-store posters and graphics
– Ads in national Hispanic newspapers and state-specific American and Hispanic newspapers
– Outdoor advertising campaign: bus shelters, billboards, posters, and bus wraps
– Collateral: media kit, event invitations, multi-panel brochures for both events
– Environmental signage and stage graphics for street/outdoor activities opening ceremony

  • Promotional give-aways: water bottle label wraps, t-shirts, hats, bags

Outcome: Chicano first opened in November 2001 in San Antonio, Texas and has traveled through various cities in the United States, including Washington, D.C., Albuquerque, N.M., El Paso, Texas, Indianapolis, Ind., San Diego, Calif., Minneapolis/St. Paul, Minn. Chicago, Ill., Houston, Texas and St. Louis, Mo.

 

 

 

Event branding for Target Chicano tour art exhibit.

Company: Presented by Target and sponsored by Hewlett-Packard
Project: Cheech Marin’s 5- year Chicano Touring Art Exhibit
Purpose: Introduce the General Market to Chicano Latino culture through fine art and experiential activities.
Solution: American Expressions” –An interactive Latino cultural “experience of expressions” exhibit of food, music, clothing, immigration, etc.,  showing at Science, History and Cultural museums.o Visions: American Painters on the Verge” –As the world’s largest collection of Chicano art (owned by Cheech Marin), the exhibit was displayed solely at fine art museums, focusing on the experience associated with the Chicano political movement. UNO branded the fine art and experiential elements of the Chicano shows by designing the

– Target In-store posters and graphics
– Ads in national Hispanic newspapers and state-specific American and Hispanic newspapers
– Outdoor advertising campaign: bus shelters, billboards, posters, and bus wraps
– Collateral: media kit, event invitations, multi-panel brochures  Event branding for Target Chicano tour art exhibit.for both events
– Environmental signage and stage graphics for street/outdoor activities opening ceremony give-aways: water bottle label wraps, t-shirts, hats, bags Event branding for Target Chicano tour art exhibit.

Outcome: Chicano first opened in November 2001 in San Antonio, Texas and has traveled through various cities in the United States, including Washington, D.C., Albuquerque, N.M., El Paso, Texas, Indianapolis, Ind., San Diego, Calif., Minneapolis/St. Paul, Minn. Chicago, Ill., Houston, Texas and St. Louis, Mo.

Event branding for Target Chicano tour art exhibit

Event branding for Target Chicano tour art exhibit.

Company: Presented by Target and sponsored by Hewlett-Packard
Project: Cheech Marin’s 5- year Chicano Touring Art Exhibit
Purpose: Introduce the General Market to Chicano Latino culture through fine art and experiential activities.
Solution:hicano Now: American Expressions” –An interactive Latino cultural “experience of expressions” exhibit of food, music, clothing, immigration, etc.,  showing at Science, History and Cultural museums.cano Visions: American Painters on the Verge” –As the world’s largest collection of Chicano art (owned by

Event branding for Target Chicano tour art exhibit. 

Cheech Marin), the exhibit was displayed solely at fine art museums, focusing on the experience associated with the Chicano political movement. UNO branded the fine art and experiential elements of the Chicano shows by designing the:vent brand and style guideogo font – taken directly from the Mexican Chicano culturerint elements:

– Target In-store posters and graphics
– Ads in national Hispanic newspapers and state-specific American and Hispanic newspapers
– Outdoor advertising campaign: bus shelters, billboards, posters, and bus wraps
– Collateral: media kit, event invitations, multi-panel brochures for both events
– Environmental signage and stage

Event branding for Target Chicano tour art exhibit.

 

graphics for street/outdoor activities opening ceremonional give-aways: water bottle label wraps, t-shirts, hats, bags

Outcome: Chicano first opened in November 2001 in San Antonio, Texas and has traveled through various cities in the United States, including Washington, D.C., A

Event branding for Target Chicano tour art exhibit.

lbuquerque, N.M., El Paso, Texas, Indianapolis, Ind., San Diego, Calif., Minneapolis/St. Paul, Minn. Chicago, Ill., Houston, Texas and St. Louis, Mo.