Point-of-Purchase for Target Wine Made Easy

  • Point-of-Purchase for Target Wine Made Easy
Point-of-Purchase for Target Wine Made Easy 2016-11-27T00:37:52+00:00

Project Description

Point-of-Purchase for Target Wine Made Easy

Company: Target Corporation
Project: Point-of-purchase (P.O.P.) tools and promotion.
Purpose: Demystify and simplify wine selection for novice wine shoppers (based on master sommelier
Andrea Immer’s “Wine Made Easy” book) to enhance purchase confidence and on-the-spot sales.

Solution: Translate Andrea Immer’s easy wine selection guidelines into consumer-helpful P.O.P.:1) P.O.P. illustrating “Wine 101” for at-a-glance wine insights (fruit flavor, body style, color, oak flavor)

2) “Wine wheel” tool recommending wine pairing with common, everyday foods

3) Promotional display showcasing Andrea Immer and her wine book

Outcome: Product testing in a dozen greater Napa Valley area Target stores performed extremely well
(consumers and wine critics were both overwhelmingly impressed), leading to a nationwide store
roll-out (except in prohibiting states).

Point-of-Purchase for Target Wine Made Easy 

Company: Target Corporation
Project: Point-of-purchase (P.O.P.) tools and promotion.
Purpose: Demystify and simplify wine selection for novice wine shoppers (based on master sommelier
Andrea Immer’s “Wine Made Easy” book) to enhance purchase confidence and on-the-spot sales.

Solution: Translate Andrea Immer’s easy wine selection guidelines into consumer-helpful P.O.P.:1) P.O.P. illustrating “Wine 101” for at-a-glance wine insights (fruit flavor, body style, color, oak flavor)

2) “Wine wheel” tool recommending wine pairing with common, everyday foods

3) Promotional display showcasing Andrea Immer and her wine book

Outcome: Product testing in a dozen greater Napa Valley area Target stores performed extremely well
(consumers and wine critics were both overwhelmingly impressed), leading to a nationwide store
roll-out (except in prohibiting states).

Point-of-Purchase for Target Wine Made Easy 

 
Company: Target Corporation
 
Project: Point-of-purchase (P.O.P.) tools and promotion.
 
Purpose: Demystify and simplify wine selection for novice wine shoppers (based on master sommelier
Andrea Immer’s “Wine Made Easy” book) to enhance purchase confidence and on-the-spot sales.
 

Solution: Translate Andrea Immer’s easy wine selection guidelines into consumer-helpful P.O.P.:1) P.O.P. illustrating “Wine 101” for at-a-glance wine insights (fruit flavor, body style, color, oak flavor)

2) “Wine wheel” tool recommending wine pairing with common, everyday foods

3) Promotional display showcasing Andrea Immer and her wine book

Outcome: Product testing in a dozen greater Napa Valley area Target stores performed extremely well
(consumers and wine critics were both overwhelmingly impressed), leading to a nationwide store
roll-out (except in prohibiting states).