PepsiCo
An American multinational food, snack, and beverage corporation.
Manzanita Sol is a PepsiCo-owned and beloved Mexican soft drink. The company wanted a new package design to reach young U.S. Latino consumers while preserving its brand-loyal following in Mexico and the U.S.
Refresh branding, illustrations, and package design.
We started by turning the “O” in Sol into a sun and then added large images of fruit on the cans to showcase the new fruit flavors, with the names of the fruits displayed below in Spanish. We used a large, quirky typeface to draw in a young audience.
© UNO Branding 1999 - 2024