Minnesota Association for Justice
The Minnesota Association for Justice (MAJ) was established in 1954 by a small group of lawyers dedicated to protecting the rights of the injured and accused. The MAJ was created to represent better the overall interests of their clients and their profession, as well as to share information and trial strategies and to influence legislation collectively.
This group of lawyers needed an identity that disrupted the usual look attributed to traditional law firm groups. The final logo and brand must also reflect MAJ’s passion for equity and justice.
Branding, logo design, and print communications.
The style guide for MAJ communicated a contemporary feel that resonated with a broad range of legal disciplines and aimed to attract more members. We applied these aspects to all print communications and office graphics, creating a complete look and feel for the brand outlined in the style guide.
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