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Avanza Supermarket
Mexican American grocery store chain owned by Nash-Finch.
Avanza Supermarket was expanding in Colorado and approached UNO with the need for fully integrated retail branding and bilingual communications for its new stores to target the recent arrival of Mexican demographics.
Research, strategy, focus group, retail branded environments, art direction, translations, and promotions.
Along with the new strategic environmental graphics, we needed to highlight the importance of family, good food, and the celebration of Mexican culture. So, we introduced a series of murals around the supermarket’s interior, each telling a story of life in the USA.
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