News

Discover the latest news, case studies, industry insights, awards, media coverage, and thought leadership from UNO Branding. From Hispanic and Latino consumer trends to multicultural branding, cultural research, design, and communications, our News page highlights the ideas, projects, and conversations shaping the future of branding in an increasingly diverse marketplace.

Luis Fitch Receives ArtCenter College of Design Alumni Award for Outstanding Service.

Saint Paul Public Library Embraces Connection and Belonging Through New Brand Identity.

Q&A: New State Flag, Touring Exhibit—This Was Luis Fitch’s Whirlwind Year.

Luis Fitch was Honored for Leading the State Emblems Redesign Commission for the New Minnesota State Seal and Flag.

The Top 5 Reasons CPG Brands Need To Target Hispanic Latina Moms

With over 52 million people, Hispanics are America’s largest minority. As such, a lucrative market exists for consumer-packaged goods (CPG). A prime area of focus is Hispanic Latina mothers, existing as a large market for CPG brands.

Target Stores Día De Muertos Collection.

More than ever, in the new face of America, there is an excellent opportunity to make art and design-centered primarily on Latino themes with a crossover appeal. This year, in honor of Día de Muertos, UNO Founder Luis Fitch brought his vision and experience to Target store's Día de Muertos collection in the hopes that it helps everyone understand and continue this unique commemoration.