We have a unique proficiency in creating award-winning campaigns with a cross-cultural impact. UNO Branding has 25+ years of history developing and implementing cross-cultural initiatives, most frequently for Latino and other multicultural audiences. We are ideally suited to assist with any creative initiatives. UNO Branding has a deep, intimate understanding of the new order millennium cultural fusion – and its market impact.
Our extensive experience with multicultural Brand Identity, Environmental Signage, Print, Campaigns, Packaging, Product Design, Event Graphics, and Market Research, combined with impeccable human/cultural and behavioral insights, is the ideal talent mix for our prospective clients.
Marketing Strategy
Ethnic Research and Consulting
Brand Strategy
Brand Positioning
In-culture Content Strategy
Multicultural Campaigns
Brand Development & Rebranding
Logo Design and ID Systems
Brand Style Guide
Messaging
Marketing Collateral
Print & Packaging
Environmental Design
Event Branding
Graphic Design
Content Ideas
Content Strategy
Copywriting
Illustrations
Motion Graphics
Storyboard
Translation
Transcreation
Filtros™ is our unique collaborative exercise with our clients that identifies the precise cultural elements for any campaign. Filtros™ begins with creating a mutually selected “art collage” of images to reflect the envisioned design direction. We do this to channel individual design subjectivities into a group consensus of visual direction.
The idea is to filter the descriptive terminology like “cultural,” “authentic,” or “contemporary” – which can be relative and can differ in meaning from person to person – and create something more overarching. Filtros™ prevents “relative term” mishaps by providing a common client/agency platform of visual understanding and definition in the form of a mutually approved collage.
Collages consist of various cultural attributes selected by the entire group. These can be elements such as colors, arts, traditions, architecture, holidays, foods, heroes, etc. These become the visual filters we use to guide creative decisions moving forward – our aesthetic “marching orders” of sorts.
If any of our concepts fail to pass the Filtros™ test, we go back to the drawing board until they do.
Architecture
Art
Food
Heroes
Music
Religion
Holidays
Language
Immigration
Self-Identification
© UNO Branding 1999 - 2024
