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Public Art Saint Paul
A private, non-profit organization that works with the City of Saint Paul to imagine and create a more just, sustainable, and beautiful city.
We collaborated with Public Art Saint Paul to create branding for a new art festival coming to the St. Paul-Minneapolis area. The final product needed to attract attention and represent diversity in the highlighted artists.
Branding, style guide, logo development, and event signage.
Our solution involved creating brightly colored custom letters that interacted with each other. Along with the basics of color theory in art, blending the letters represents communities coming together for a united cause and becoming more assertive. The final brand used the letters from the logo and bright colors to attract attention and get the community excited for a new summer event!
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