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MTV Latino
MTV Latino is a Latin American pay television network launched on October 1993 as the Latino version of the United States MTV. Paramount Networks Americas, a subsidiary of Paramount Global, own it.
MTV was branching out to Latin America and was looking for a partner to help them authentically appeal to teenagers and young adults.
Branding, logo design, translations, media kit design, art direction, and research.
We found inspiration in the music videos, cartoons, and TV graphics thriving at the beginning of MTV Latino and built an identity around it. The visuals started as images of actual TV screens and scans of music videos; they were then manipulated in many experimental ways to produce an electric an over-processed look.
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