We are an independent, minority-owned creative agency.

We have a unique proficiency in creating award-winning campaigns with a cross-cultural impact. UNO Branding has 25+ years of history developing and implementing cross-cultural initiatives, most frequently for Latino and other multicultural audiences. We are ideally suited to assist with any creative initiatives. UNO Branding has a deep, intimate understanding of the new order millennium cultural fusion – and its market impact.

Our extensive experience with multicultural Brand Identity, Environmental Signage, Print, Campaigns, Packaging, Product Design, Event Graphics, and Market Research, combined with impeccable human/cultural and behavioral insights, is the ideal talent mix for our prospective clients.

Certifications

TG/ED-MD
State Targeted Group Business Program

EDSBPP
Economically Disadvantaged Small Business Procurement Program

CERT
Central Certification Program (City of St. Paul, Ramsey County,
Hennepin County, and Minneapolis)

NCMSDC
North Central Minority Supplier Development Council

Founders

LUIS FITCH
Co-Founder & Creative Director

CAROLINA ORNELAS
Co-Founder & Managing Director

Our Services & Capabilities

UNO Branding extends a wide range of strategically aligned creative and design services catering to a plethora of subsets of multicultural audiences. Some of our services include:

Strategy

Marketing Strategy
Ethnic Research and Consulting
Brand Strategy
Brand Positioning
In-culture Content Strategy
Multicultural Campaigns

Branding & Design

Brand Development & Rebranding
Logo Design and ID Systems
Brand Style Guide
Messaging
Marketing Collateral
Print & Packaging
Environmental Design
Event Branding
Graphic Design

Content Development

Content Ideas
Content Strategy
Copywriting
Illustrations
Motion Graphics
Storyboard
Translation
Transcreation

Filtros™

UNO Branding’s ethnographic study for better design.

Filtros™ is our unique collaborative exercise with our clients that identifies the precise cultural elements for any campaign. Filtros™ begins with creating a mutually selected “art collage” of images to reflect the envisioned design direction. We do this to channel individual design subjectivities into a group consensus of visual direction.

The idea is to filter the descriptive terminology like “cultural,” “authentic,” or “contemporary” – which can be relative and can differ in meaning from person to person – and create something more overarching. Filtros™ prevents “relative term” mishaps by providing a common client/agency platform of visual understanding and definition in the form of a mutually approved collage.

Collages consist of various cultural attributes selected by the entire group. These can be elements such as colors, arts, traditions, architecture, holidays, foods, heroes, etc. These become the visual filters we use to guide creative decisions moving forward – our aesthetic “marching orders” of sorts.

If any of our concepts fail to pass the Filtros™ test, we go back to the drawing board until they do.

Filtros™ segmentations

Architecture

Art

Food

Heroes

Music

Religion

Holidays

Language

Immigration

Self-Identification