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American Institute of Graphic Arts (AIGA)
AIGA is the oldest and largest professional membership organization for design with more than 70 chapters and over 15,000 members.
AIGA is a prominent resource for numerous creatives across the United States. The Minnesota chapter hosts an annual design camp to inspire and uplift its members. However, the two previous years experienced trouble due to COVID-19. The 2022 Design Camp needed to come back and get people excited about the future of creativity in Minnesota again.
Event branding, directional signage, digital animations, and illustrations.
The lovely people that run AIGA Design Camp always exude the fun camp spirit you may recognize from movies or childhood memories. We wanted to showcase that in our rendition of the event branding. The final brand included a modern wordmark, charismatic character illustrations, vibrant colors that all came together to make excellent branded elements and an event that was sure to light the fire inside.
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