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American Institute of Graphic Arts (AIGA)
AIGA is the oldest and largest professional membership organization for design with more than 70 chapters and over 15,000 members.
A Day of the Dead promotional brand event for the AIGA National Design Conference after-party at the Walker Art Center in Minneapolis, MN.
Branded environments, promotions, and digital projections.
We drew inspiration from Mexico’s vibrant Day of the Dead celebration to create a memorable event. The centerpiece was a re-creation of Mexico’s most iconic images and graphics, including skulls, catrinas, and papel picado. To further enhance the atmosphere, we projected the Day of the Dead iconography on the walls and ceiling. The result was a lively and festive space reminiscent of Mexico’s Kermes del Pueblo, a carnival-style celebration commonly held in small towns.
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