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Pilsen Snacks
A brand owned by La Rancherita Snacks, a snack and packaged food manufacturer.
Our task was to create a modern Mexican look for this new brand and design bilingual packaging for a unique “homemade snacks” lineup. The final direction had to stand out among competitors in the snack isle.
Branding, packaging, and logo design.
Over the years, we have learned that simplicity usually comes on top. Our solution was to create a charming Mexican iconic character to accompany the wordmark and a bold package design that paved the way for the new line expansion.
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