Target
American big box department store chain sponsors an art exhibit tour celebrating Chicano/Latino culture.
Target Chicano needed event-branding assistance for Cheech Marin’s five-year Chicano art exhibit tour. The tour aimed to introduce the general market to Chicano/Latino culture through fine art and experiential activities.
Branding, environmental graphics, advertising, and promotional communications.
We wanted the visuals for this tour to reflect the energy and history of Chicano art. We started by implementing blackletter-style lettering backed with bright columns of colors inspired by Chicano culture. A backdrop of earthy brown tones and many textures ties it all together.
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