Cheech Marin's Chicano latin art tour presented by Target

A radically relevant cultural event.

Client

Target

American big box department store chain sponsors an art exhibit tour celebrating Chicano/Latino culture.

The Project

Target Chicano needed event-branding assistance for Cheech Marin’s five-year Chicano art exhibit tour. The tour aimed to introduce the general market to Chicano/Latino culture through fine art and experiential activities.

Services

Branding, environmental graphics, advertising, and promotional communications.

The Solution

We wanted the visuals for this tour to reflect the energy and history of Chicano art. We started by implementing blackletter-style lettering backed with bright columns of colors inspired by Chicano culture. A backdrop of earthy brown tones and many textures ties it all together.

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