General Mills
An American multinational manufacturer and marketer of consumer foods sold through retail stores.
General Mills started Que Rica Vida, a Hispanic consumer program that celebrates Latino food culture in the United States and provides authentic, healthy meal inspiration. We aimed to evolve Que Rica Vida’s brand and take the costly to-print magazine into the digital realm.
Strategy, brand design, and style guide.
This project encouraged subscribers to convert from free print magazines to digital online subscriptions. This style guide details how to transition successfully, outlining the various facets of converting from analog to digital without losing customers.
© UNO Branding 1999 - 2024