Que Rica Vida brand guide

Transforming a family favorite.

Client

General Mills

An American multinational manufacturer and marketer of consumer foods sold through retail stores.

The Project

General Mills started Que Rica Vida, a Hispanic consumer program that celebrates Latino food culture in the United States and provides authentic, healthy meal inspiration. We aimed to evolve Que Rica Vida’s brand and take the costly to-print magazine into the digital realm.

Services

Strategy, brand design, and style guide.

The Solution

This project encouraged subscribers to convert from free print magazines to digital online subscriptions. This style guide details how to transition successfully, outlining the various facets of converting from analog to digital without losing customers.

Brand style guide for general mills Que rica vida showing brand colors
Brand style guide for general mills Que rica vida showing brand colors and layouts
Brand style guide for general mills Que rica vida showing print and website layouts
Brand style guide for general mills Que rica vida showing grid layouts
Brand style guide for general mills Que rica vida showing illustration and photo use
Brand style guide for general mills Que rica vida showing web landing page layouts

Get in touch to learn more about this project or our other clients.

Learn more

© UNO Branding 1999 - 2024