Urban Chica
Urban Chica is an innovative, Latina-owned business that specializes in beauty products for the urban millennial consumer.
The creator of Urban Chica needed new branding and packaging to reflect the brand’s fresh approach and take on the cosmetics industry.
Branding, Packaging
To reach the consumer of these products, we knew we needed to create something striking and contemporary. The result came together with a custom geometric wordmark, impactful colors, and a simple design for the packaging. We completed the project by designing table tents, point-of-sale displays, beauty tools, ad campaigns, and more.
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