It is a thriving marketplace cooperative of 35 businesses interested in fostering business development for Latinos in Minneapolis.
The Project
Mercado Central came to us with a need to celebrate the culture with authentic posters to commemorate key Mexican holidays based on a strategic promotional calendar.
Services
In-culture calendar, poster design, illustration, and event graphics.
The Solution
We designed a series of bilingual posters with charismatic, hand-drawn imagery and quirky fonts incorporating cultural elements for each holiday to target the recent arrival of Mexican immigrants.
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