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Midtown Global Market (MGM)
A multicultural, indoor public market in East Lake Street, Minneapolis, Minnesota.
We transformed the environment to align with the market’s demands, forging a solid partnership with the MGM team to breathe new life into the space for today’s multifaceted marketplace. MGM envisioned updated directional signage and a contemporary aesthetic highlighting the culturally diverse array of international shops and dining establishments.
Branded environments and digital communication.
We embraced a comprehensive approach to this project, convinced that a complete rejuvenation of the space was necessary. We embarked on a modernization journey, revamping the entire brand and various elements across the market. Key components of the project encompassed the creation of expansive vinyl murals on walls and pillars, the installation of a digital monitor system, a fresh coat of paint, and the implementation of updated directional signage. The outcome brought a substantial, harmonizing transformation to this expansive area.
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