National Museum of the American Latino
The Smithsonian NMAL is dedicated to highlighting the contributions of American Latinos to U.S. history and culture.
A visual campaign to communicate the opening of the first National American Latino Museum in Washington, DC, which recognizes the Latino community’s accomplishments, their rich history, and their culture.
Brand identity, environmental museum signage, social media, and bilingual print communication campaigns.
The comprehensive environmental outdoor and interior signage and advertising campaign drew inspiration from the colorful dress of Cuban singer Celia Cruz, the “Queen of Salsa,” whose career spanned six decades. She was often the only woman in the male-dominated world of Afro-Latin music.
© UNO Branding 1999 - 2024