Stepping forward.

To respond to their needs, we created a simple-to-use brand guide and campaign with a positive and welcoming message of inclusivity featuring the phrase “Step forward.” The design for the campaign started with adding more representation in the imagery used and an image of the St. Paul cityscape in the background. We then added a simple message, and the police shield brought it all together. We used this design direction on the brochures, flyers, pins, and micro-website.