Saint Paul Public Schools (SPPS)
Minnesota’s largest school district, serving approximately 38,000 multicultural students.
SPPS devised a program to empower students to optimize their high school education by strategically selecting courses aligning with their career aspirations. Our collaboration with SPPS extended to the branding of this program, where we crafted a diverse array of branding materials for nine high schools in Saint Paul, MN.
Branding, Print Communications, and Environmental Graphics.
The inception of the Career Pathways program aimed to provide students with a roadmap for their future, ensuring their journey is one of upward success. The program’s logo embodies this aspirational spirit, while the overall brand design was meticulously crafted to present a contemporary perspective tailored to the diverse age range of K-12 students.
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