The Bias Inside Us poster detail

Illustrating an important message.

Client

Smithsonian Institution Traveling Exhibition Service (SITES)

The world’s largest traveling exhibition service. SITES offers exhibitions at museums, libraries, science centers, and historical societies.

The Project

The Bias Inside Us is a community engagement project featuring a Smithsonian traveling exhibition. It is the centerpiece for local programs and activities that raise awareness about the science and history of bias and what people can do to combat it.

Services

Brand identity and educational communications.

The Solution

We designed a new branding toolbox and a series of communication materials, including posters to catalyze conversation and school programs. The Bias Inside Us aims to create awareness and influence the betterment and responsibility of individuals and communities. As the branding agency, we focused on bringing out the spirit of this campaign with tools to maximize engagement.

Brand guide for the Smithsonian Institute Traveling Exhibition
Branding for the Bias inside Us
The Bias Inside Us posters
The Bias Inside Us poster details

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