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Smithsonian Latino Center
SLC is dedicated to highlighting the contributions of American Latinos to U.S. history and culture.
The Smithsonian Latino Center needed a new dynamic branding to promote the Latino community’s contributions to the institution’s arts, history, culture, and scientific and other achievements.
Brand identity, print, campaigns
We created a dynamic brand identity by using carefully selected Smithsonian Latino Center brand words, reflecting the essence of Latino culture. The project included print communications and extended into the digital space with our impactful digital marketing campaign.
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