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The Current
A radio station owned by Minnesota Public Radio that broadcasts alternative music with a large rotation of local artists.
The Current came to us with an excellent reputation and a need for a more in-depth and straightforward brand style guide.
Branding, style guide, icons, and logo refresh.
As we began working through solutions for The Current’s brand, we noticed some inconsistencies with the logo use. We solved this by simplifying the mark, updating the typography and colors, and standardizing the use of the registered mark. We then expanded the guide to reflect better the personality of the people they serve.
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